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VOICE OVER MARKETING Are You Taking Advantage Of All Online Voice Over Talent Marketing Opportunities?  By Rick LanceVoice Actor As a voice over talent, it is critical to be strategic in your marketing. Especially online. You want to be sure you are visible in online searches, and that when voice seekers
find you, they can quickly and easily see your portfolio of audio/video work. Here are some digital strategies to help increase your visibility and book more voice over jobs. GO TO GOOGLE Google is the largest search engine out there, reaching millions of people daily. In 2019, it was estimated that 97% of searches online were to find a business. Are you taking advantage of that? Google My Business is a free service that helps your business appear on google search and maps. It is the perfect way to get your information out there, whether you are a seasoned voice over talent or new to the industry. It makes it easier for customers to find you by dramatically increasing your search visibility. For example, if someone types in "voice over talent in Nashville, Tennessee," businesses matching that will pop up. Hey, including mine! Not only does it help customers to find you physically, but it improves your digital search visibility in Google. When a prospective customer is looking for local businesses, they are ready to hire. Google Business also lets you post useful information and makes it easier for customers to leave reviews. Add
information like your name, what you do, location (if you don't want
your home studio to appear, a city is fine), phone number, website, and
pictures. You can capture their interest in your listing. SOCIAL MEDIA PRESENCE Be consistent with your brand and imagery. Keep your social media content interesting, informative, and fun - followers want to be entertained. Include
your website information on your social media postings, and cross-promote your
social media channels with one another to increase your brand's
visibility. Some ideas ... Instagram. Showcase your voice in videos, or behind-the-scenes of a job you are
working on, or a training that you are doing. Think of Instagram as a
portfolio of photos and videos of your studio, equipment, events,
trainings and clients. LinkedIn. This is mainly a
professional networking platform. Your content should be focused on
potential clients. It is the perfect place to link to your demos, your
resume and completed projects. Your aim should be showcasing your
professional personality. YouTube. Set up a YouTube channel to stream your demos and voice over recordings. No
matter what social media channels you post on, plan a consistent schedule with relatable content. Consistency is major. Also,
be aware of trending hashtags and ones that include your location.
People follow hashtags, and if you include one, they will find you
easier. SEO - SEARCH ENGINE OPTIMIZATION You should already have a voice over website; if not, that is the first step. Once your website is live, you will want to make sure that it appears in Google searches. That is what SEO is all about - making sure your website has the correct keywords in the content to attract searches. For example, you can look at the common search result suggestion of people when they type in the word "voice acting." From
there, you can study the pattern on what keywords are mostly used for
researching voice over talent, and then include them in your content. This way, Google will find your site, and list it for voice seekers to see. These days, Google searches seem to be more sensitive to images and video as well as
keywords and content. TRACK YOUR RESULTS So, how is all this working out for you? Use Google Analytics to track the engagement of your website and your social media. This way you can see what is working best for you and figure ways to improve your online presence. Your efforts will help get your voice over talent brand more visibility. And more visibility means more opportunities for potential jobs to come your way. ------------------- ABOUT RICK
Rick Lance has been working as a voice talent since 1993,
transitioning from singing demos and personal projects in Nashville's
music business to voicing hundreds of commercials, then promos,
narrations, character voices and more. His vocal style is described as
Americana, the voice of the Heartland. He
is currently the voice (narrator) of three hunting programs and one
outdoor program on the Sportsman Channel and the Outdoor Channel. His
client list includes Toyota, Harley Davidson, Sony Entertainment, Coca
Cola, Life Care Centers of America, John Deere, Jordan Outdoor
Enterprises and Sacred Seasons II.
He
has also become a leading voice for the industries of construction,
manufacturing, energy production, trucking, agriculture/equine, outdoor
sports, travel, community banking, finance and health care. And he is
a colorful voice for film, television, museum and corporate
documentaries. "I'm lucky to be working within my
comfort zone," he says, "literally living out my voice acting life as an
outdoorsman, horseman, weekend cowboy and working man, gentleman farmer
on my six acre mini ranch with my horses, dogs, cats and my wife near
Nashville." Email: rick@ricklancestudio.com
Web: www.ricklancestudio.comSEE MORE HELPFUL VOICE OVER MARKETING ARTICLES |
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Good stuff, brother! Thanks for the concise, yet insightful reminder!
Unfortunately, at this time I believe they are only using the "broadcast media" category.
You'd think they could have refined that by now. I sure don't have the pull to get that changed.
Like my marketing company that edited my profile, keep checking back with them after you've set up your profile. They're bound to refine that category. Meantime, take advantage of it!
Not sure this service is useful.