BUSINESS As Year-End Approaches, 5 Crucial Things To Do Now For Your Voice-Over Business November 27, 2018 By Dave Courvoisier Voice Actor We
all know how fast the calendar can scoot by in the frantic final days
of the year. I'm a big believer that voice acting is - more than anything -
a business. Good pipes will get you only so far. Good skills at
marketing, networking, branding, and promotions will keep you working. Sure,
you need to get good coaching, develop your talent, buy good equipment. But
this is a people business, built on relationships and honorable
business practices. In light of that, the following is a short list of the five things you should be sure to handle before December 31 ... 1. Cash Flow/Bookkeeping Be up-to-date with your invoicing and have all your debit/credit entries current.
These financial
basics cannot be ignored! 2. Set a Budget for Next Year Building from the first tip above, examine your books to see where you:
Don't wait till New Year's Eve to do this. It may be the
most important thing you do for the new year, and it takes some
consideration and planning. 3. Take-a-Breath/Take Stock Actually, this is good to do any time, but MAKE the time to focus
directly or reflect on your walk in VO this year. Just schedule a time
to step back. Maybe half-a-day, maybe a visit to Starbucks or the park. The year is not done yet, but in your heart you must have a good sense
of what's working and what's not. Be brutally honest with yourself. Ask a
trusted friend who knows you and your business. Make a list if you have
to:
4. Review the Calendar This year has been packed with good-sized VO conferences. Next year,
there will be plenty. Going along with the budget suggestion above,
decide now where you'd like to spend your travel and conference
allotment. Sure, you might have to change plans later, but the process
of evaluating that conference calendar will force you to see where you
will likely have time or not, and to set your priorities. 5. Revamp your Business Plan This is for those of you who HAVE a business plan. I don't. Yet. But in
MY "take-a-breath/Take Stock" step here at the end of the year, I'm
deciding to finally devise one (yeah, after 12 years in freelance VO). I'm going to go by the guidelines given in Jom Horan's The One Page
Business Plan. Some of my colleagues have tried this approach and
rave about it. But if you who already have such a
document, dust if off, see what it says, and either get back on track
or augment the plan to match your new directives. Honorable Mention: Goals Some people call 'em New Year's Resolutions, and I even hesitate to
mention it, 'cause the concept is so riddled with cultural baggage, but
the fact is that most of us operate better when we have stated goals,
and steps to reach those goals. Do you? -------------------- ABOUT DAVE Dave Courvoisier is a full-time voice actor and audiobook narrator based in Las Vegas, where he was formerly an Emmy Award-winning broadcaster, producer and the main weeknight news anchor on KLAS-TV, Channel 8, the CBS affiliate. A former president and a founding member of the World-Voices Organization (WoVO), he also writes Voice-Acting in Vegas, a daily blog of voice over adventures, observations and technology, and is author and publisher of the book, More Than Just A Voice: The Real Secret To VoiceOver Success. Email: CourVO@CourVO.com Web: http://www.courvo.com Blog: https://courvo.com/blog More Than Just A Voice: http://courvo.com/more-than-just-a-voice Your Daily Resource For Voice-Over Success
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Comments (1)
Bill Nevitt
11/27/2018 at 11:36 AM
Sound, sensible info, Dave. An annual "look back/plan ahead" process is one of the keys to success. Thanks for your thoughts!
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