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VOICE ACTING Commercials: Filter Your First Line Through Different Directions - See What Happens? June 30, 2014  By Hugh KlitzkeCasting Director and Coach In commercial copy the first line is often where you can put your personality. Your point of view. Your sense of "élan." But I'll take it a step further. The first line is also often where direction lives. If we use some standard direction words like "friendly," "wry," "confident" or "deadpan" - and filter the first line of each example through these adjectives - the sound of the whole commercial takes a different turn. Examples: With steak, you want to make every bite count. That's why we use A-1 Steak Sauce ...It's not just about the first impression. Well - it is about that. That is inescapable. But that's not all it is. Knowing where the direction is placed most effectively makes the difference. --------------------- ABOUT HUGH Hugh P. Klitzke is studio manager and voice casting director for a leading bi-coastal talent agency, who has directed more than 85,000 auditions for all voice over genres. Based in New York City, he is also a coach specializing in teaching voice over for actors, and writes VO4TA, a twice-weekly blog with helpful voice acting tips. Email: VO4TA@voiceoverfortheactor.com Web: www.VoiceOverForTheActor.com Blog: http://voiceoverfortheactor.com/hpks_blog Subscribe to blog: http://voiceoverfortheactor.com/subscribe_for_free |
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